Journal:Tourism Management
Volume:97
Page Number:104736
Translation or Not:no
Date of Publication:2023-08-01
Zeya He
Professor
Zeya He, Ph.D., is a Professor at School of Management, Shandong University. Her research focuses on digital marketing, service innovation marketing, consumer behavior, and quantitative analysis using big data. She has published 15 SSCI papers in internationally renowned journals such as Tourism Management, Journal of Service Management, and Journal of Travel Research. She has received several prestigious awards, including the Best Article Awa... More+
Paper Publications
Li, Y., He, Z., Li, Y., Huang, T., Liu, Z. Keep it real: Assessing destination image congruence and its impact on tourist experience evaluations
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