Zeya He, Ph.D., is a Professor at School of Management, Shandong University. Her research focuses on digital marketing, service innovation marketing, consumer behavior, and quantitative analysis using big data. She has published 15 SSCI papers in internationally renowned journals such as Tourism Management, Journal of Service Management, and Journal of Travel Research. She has received several prestigious awards, including the Best Article Award for the year 2022 from the Journal of Hospitality & Tourism Research, the Charles R. Goeldner Outstanding Paper Award for the year 2023 from the Journal of Travel Research, and the Outstanding Paper Award for the year 2024 from the Journal of Service Management. Two of his papers have been recognized as ESI Top 1% highly cited articles. She serves on the editorial boards of Journal of Travel Research, Journal of Hospitality & Tourism Research, and Journal of Service Management. She is also the Co-Chair for the Travel and Tourism Research Association (TTRA) conferences in 2025 and 2026, and the Secretary-General of the Tourism and Leisure Chapter of the Asia-Pacific Marketing Association (APMA). She also serves as a post-hoc reviewer for many prominent international journals and has a total of 9 funded research projects. She has taught multiple undergraduate and postgraduate courses, possessing extensive experience in both research and teaching.

Education

B.E. in Urban Planning, Wu Yuzhang Honors College, Sichuan University

M.S. in Geography, School of Urban and Environmental Sciences, Peking University

Ph.D. in Business Administration, Fox School of Business, Temple University

Certificates: Certification in Hotel Industry Analytics (CHIA), Certified Hospitality Educator (CHE)

Work Experience

Assistant Professor, Hilton College of Hospitality Leadership, University of Houston

Professor, School of Management, Shandong University

Expertise and Research Interests

Digital marketing, visual marketing

Service innovation

Consumer experience and behavior

Big data methods

Contact Me

Email: zeya.he@sdu.edu.cn

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• 2008-09-2013-06
  Sichuan University
  Urban Planning
  Undergraduate (Bachelor’s degree)
• 2013-09-2016-07
  Peking University
  Geography
  Master's Degree
• 2016-08-2020-08
  Temple University
  Business Administration
  Postgraduate (Doctoral)

• 2022-07 — Now
  School of ManagementShandong University
• 2020-09 — 2022-07
  University of Houston

(1) Guo, S., Deng, N., He, Z. Influential and worthy: A video-centric exploration of travel influencers' value chain logic .Journal of Travel Research .2025 ,64 (6):1355-1375

(2) Zhou, Q., He, Z., Li, X. Quantifying authenticity: Progress and challenges .Journal of Travel Research .2023 ,62 (7):1460-1479

(3) Li, Y., He, Z., Li, Y., Huang, T., Liu, Z. Keep it real: Assessing destination image congruence and its impact on tourist experience evaluations .Tourism Management .2023 ,97 :104736

(4) He, Z., Wu, L., Li, X. Mediating service experiences with online photos: the role of consumers' perceptions of the mediated servicescape .Journal of Service Management .2023 ,34 (4):657-695

(5) Wu, L., Fan, A., He, Z., Her, ES. To partner with human or robot? Designing service coproduction processes for willingness to pay more .Journal of Hospitality & Tourism Research .2023 ,47 (3):455-481

(6) He, Z., Huang, H., Choi, H., Bilgihan, A. Building organizational resilience with digital transformation .Journal of Service Management .2023 ,34 (1):147-171 (期刊最佳论文，ESI 1%高被引)

(7) He, Z., Liu, S., Ferns, B.H., Countryman, C.C. Pride or empathy? Exploring effective CSR communication strategies on social media .International Journal of Contemporary Hospitality Management .2022 ,34 (8):2989-3007

(8) He, Z., Deng, N., Li, X., Gu, H. How to "read" a destination from images? machine learning and network methods for DMOs' image projection and photo evaluation .Journal of Travel Research .2022 ,61 (3):597-619 (期刊最佳论文)

(9) Wu, L., Fan, A., Yang, Y., He, Z. Tech-touch balance in the service encounter: the impact of supplementary human service on consumer responses .International Journal of Hospitality Management .2022 ,101 :103122

(10) Wu, L., Fan, A., Yang, Y., He, Z. Robotic involvement in the service encounter: a value-centric experience framework and empirical validation .Journal of Service Management .2021 ,32 (5):783-812

(11) Wu, L., He, Z., King, C., Mattila, A.S. In darkness we seek light: The impact of focal and general lighting designs on customers' approach intentions toward restaurants .International Journal of Hospitality Management .2021 ,92 :102735

(12) Lu, L., Wu, L., He, Z. Is your restaurant worth the risk? A motivational perspective on reviews' rating distribution and volume .Journal of Hospitality & Tourism Research .2020 ,44 (8):1291-1317

(13) Sun, K., Park, S., He, Z. Effect of franchising on restaurant firms' risk evaluations in the bond market .International Journal of Hospitality Management .2019 ,83 :19-27

(14) Keiningham, T.L., He, Z., Hillebrand, B., Jang, J., Suess, C., Wu, L. Creating innovation that drives authenticity .Journal of Service Management .2019 ,30 (3):369-391

(15) He, Z., Wu, L., Li, X. When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions .Tourism Management .2018 ,68 :27-139 (ESI 1% 高被引)

(16) 贺泽亚，吴必虎，刘瑜，基于社交网络签到数据的城市空间相互作用和节点吸引力研究 .北京大学学报 (自然科学版) .2017 ,53 (5):862-872

1. 山东省自然科学基金面上项目 2025-2028

2. 国家自然科学基金青年项目 2024-2026