Zhao Haichuan
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电商企业如何消除负面口碑引起的消费者不信任:基于稳定归因和可控性归因视角
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Project Name:电商企业如何消除负面口碑引起的消费者不信任:基于稳定归因和可控性归因视角

Institution:管理学院

Leading Scientist:Zhao Haichuan

Supported by:教育部社科司

Nature of Project:纵向

Project Level:省、部委级

Project Participants:Zhao Haichuan,李盈,孔庆山

Project Number:kyxm-65750

Project Approval Number:17YJC630223

Date of Project Approval:2017-07-27

Scheduled Completion Time:2019-12-31

Date of Project Completion:2019-12-31

Date of Project Initiation:2017-07-27

Release Time:2019-04-18

Personal information

Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates

Gender : Male

Alma Mater : City University of Hong Kong

Education Level : Postgraduate (Doctoral)

Degree : Doctoral Degree in Philosophy

Status : Employed

School/Department : Marketing Department, School of Management

Date of Employment : 2016-07-16

Faculty/School : School of Management

Discipline:Marketing

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Honor

山东大学第二届人文社科青年成果奖  2022

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