Project Name: : 电商企业如何消除负面口碑引起的消费者不信任：基于稳定归因和可控性归因视角

Affiliation of Participant(s): : 管理学院

Leading Scientist: : Zhao Haichuan

Supported by: : 教育部社科司

Nature of Project: : 纵向

Project level: : 省、部委级

Project Participants: : Zhao Haichuan,liying,kongqingshan

Project Number: : kyxm-65750

Date of Project Approval: : 2017-07-27

Scheduled completion time: : 2019-12-31

Date of Project Completion: : 2019-12-31

Date of Project Initiation: : 2017-07-27

Project Approval Number: : 17YJC630223