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在线购物车刺激策略对消费者购买行为和口碑的影响机制研究

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Project Name: : 在线购物车刺激策略对消费者购买行为和口碑的影响机制研究

Affiliation of Participant(s): : 管理学院

Leading Scientist: : Zhao Haichuan

Supported by: : 2019年度国家自然科学基金项目

Type of Project: : 应用研究

Nature of Project: : 纵向

Project level: : National

Project Participants: : Zhao Haichuan

Project Number: : 9384F96738EC221DE053BE07C2CA62DD

Date of Project Approval: : 2019-08-16

Scheduled completion time: : 2022-12-31

Date of Project Completion: : 2022-12-31

Date of Project Initiation: : 2020-01-01

Project Approval Number: : 71902104

Pre One : 基于广告、价格与质量的线上交易一体化监管研究

Next One : 在线购物车刺激策略对消费者购买行为和口碑的影响机制研究

Personal information

Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates

Gender : Male

Alma Mater : City University of Hong Kong

Education Level : Postgraduate (Doctoral)

Degree : Doctoral Degree in Philosophy

Status : Employed

School/Department : Marketing Department, School of Management

Date of Employment : 2016-07-16

Discipline:Marketing

Email : zhhc@sdu.edu.cn

Honors and Titles:

山东大学第二届人文社科青年成果奖 2022-12-20

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