Project Name:在线购物车刺激策略对消费者购买行为和口碑的影响机制研究
Institution:管理学院
Leading Scientist:Zhao Haichuan
Supported by:2019 National Natural Science Foundation of China Project
Nature of Project:纵向
Project Level:National
Project Participants:Zhao Haichuan
Project Number:9384F96738EC221DE053BE07C2CA62DD
Project Approval Number:71902104
Date of Project Approval:2019-08-16
Scheduled Completion Time:2022-12-31
Date of Project Completion:2022-12-31
Date of Project Initiation:2020-01-01
Release Time:2019-11-05
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Gender : Male
Alma Mater : City University of Hong Kong
Education Level : Postgraduate (Doctoral)
Degree : Doctoral Degree in Philosophy
Status : Employed
School/Department : Marketing Department, School of Management
Date of Employment : 2016-07-16
Faculty/School : School of Management
Discipline:Marketing
Email :
email :
Honor
山东大学第二届人文社科青年成果奖 2022
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