Zhao Haichuan
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在线购物车刺激策略对消费者购买行为和口碑的影响机制研究
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Project Name:在线购物车刺激策略对消费者购买行为和口碑的影响机制研究

Institution:管理学院

Leading Scientist:Zhao Haichuan

Supported by:2019 National Natural Science Foundation of China Project

Nature of Project:纵向

Project Level:National

Project Participants:Zhao Haichuan

Project Number:9384F96738EC221DE053BE07C2CA62DD

Project Approval Number:71902104

Date of Project Approval:2019-08-16

Scheduled Completion Time:2022-12-31

Date of Project Completion:2022-12-31

Date of Project Initiation:2020-01-01

Release Time:2019-11-05

Personal information

Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates

Gender : Male

Alma Mater : City University of Hong Kong

Education Level : Postgraduate (Doctoral)

Degree : Doctoral Degree in Philosophy

Status : Employed

School/Department : Marketing Department, School of Management

Date of Employment : 2016-07-16

Faculty/School : School of Management

Discipline:Marketing

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Honor

山东大学第二届人文社科青年成果奖  2022

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