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蔡地

Professor


Gender:Male
Status:Employed
School/Department:管理学院
Date of Employment:2012-12-30
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Current position: Home >> Scientific Research >> Paper Publications

Customer involvement and new product performance The jointly moderating effects of technological and market newness

Hits: Praise

Affiliation of Author(s):管理学院

Journal:Industrial Management & Data Systems

Key Words:New product performance;Customer involvement;Configurational approach;Market newness;Technological newness;Regression analysis;Sales

First Author:Feng, Taiwen

Document Code:1395257852217528322

Volume:116

Issue:8

Page Number:1700-1718

Number of Words:10

Translation or Not:no

Date of Publication:2016-01-01

 

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