王兴元教授
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- [41] 刘赟. When cool hospitality brand meets AI: exploring the matching effect of service agents and brand i.... INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2023.
- [42] 刘赟. Service robots vs. human staff: The effect of service agents and service exclusion on unethical c.... JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2023.
- [43] 李红柳. The power of numbers: an examination of the relationship between numerical cues in online review .... Journal of Research in Interactive Marketing, 2023.
- [44] 李红柳. 在线用户评论特征对消费者品牌忠诚的影响研究. 山东大学学报社科版, 2015.
- [45] 王兴元. 如何调动微博粉丝的群体兴奋? 企业微博内容类型与发布时间的影响研究. 管理评论, 2022.
- [46] 王兴元. Telling you more fluently: Effect of the joint presentation of 2 eco-label information on consume.... International Journal of Environmental Research and Public Health, 2022.
- [47] 王兴元. An empirical research on factors affecting continuous usage of online course – virtual managemen.... INTERACTIVE LEARNING ENVIRONMENTS, 2022.
- [48] 刘赟. Research on service robot adoption under different service scenarios. TECHNOLOGY IN SOCIETY, 68, 2022.
- [49] 王兴元. Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2022.
- [50] 王兴元. The Influence of Infectious Disease Cues on Purchase Intention for Environmentally Friendly Produ.... International Journal of Environmental Research and Public Health, 18, 2021.
- [51] 赵海川. Do brand micro-blogs entities' interactivity enhance customer's brand resonance? Evidence from Ch.... Asian Business and Management, 2019.
- [52] 赵海川. Do brand micro-blogs entities' interactivity enhance customer's brand resonance? Evidence from Ch.... 2019.
- [53] 王兴元. 创业者网络管理能力与创业机会识别及开发——一个有调节的中介模型. 科技进步与对策, 2020.
- [54] Jia, Fan. Rough-Number-Based Multiple-Criteria Group Decision-Making Method by Combining the BWM and Prospe.... Mathematical Problems in Engineering, 2020, 2020.
- [55] 王兴元. Optimal Advertising Budget Allocation across Markets with Different Goals and Various Constraints. Complexity, 2020, 2020.
- [56] 王兴元. Are "people" or "animals" more attractive? Anthropomorphic images in green-product advertising. Journal of Cleaner Production, 276, 2020.
- [57] 王兴元. Examining Users' Adoption of Precision Medicine: The Moderating Role of Medical Technical Knowled.... International Journal of Environmental Research and Public Health, 17, 2020.
- [58] 王兴元. Optimal Advertising Budget Allocation across Markets with Different Goals and Various Constraints. Complexity, 2020.
- [59] 王兴元. Are “people” or “animals” more attractive? Anthropomorphic images in green-product advertisin.... Journal of Cleaner Production, 1, 2020.
- [60] 王兴元. Examining Users’ Adoption of Precision Medicine: The Moderating Role of Medical Technical Knowle.... INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2020.