Zeya He
Professor
Zeya He, Ph.D., is a Professor at School of Management, Shandong University. Her research focuses on digital marketing, service innovation marketing, consumer behavior, and quantitative analysis using big data. She has published 15 SSCI papers in internationally renowned journals such as Tourism Management, Journal of Service Management, and Journal of Travel Research. She has received several prestigious awards, including the Best Article Awa... More+
Teaching Experience
Undergraduate Course
| Course Name: | School Year: | Semester: | Required Class Hours: | Credits: | Course Number: |
| 文旅消费心理与行... | - | - | sd02739A91 | ||
| 旅游景区管理 | - | - | sd02738950 | ||
| 与风景对话-旅游文... | - | - | sd02714650 | ||
| 品牌识别设计与沟通 | - | - | sd0271A47V |
Postgraduate Course
| Course Name: | School Year: | Semester: | Required Class Hours: | Credits: | Course Number: |
| 旅游学理论与方法 | 2023-2024 | Autumn Term | 32 | 2 | 0310236 |
| 旅游业的新技术与... | 2023-2024 | Spring Term | 32 | 2 | 0310301 |