Zeya He
Professor
Zeya He, Ph.D., is a Professor at School of Management, Shandong University. Her research focuses on digital marketing, service innovation marketing, consumer behavior, and quantitative analysis using big data. She has published 15 SSCI papers in internationally renowned journals such as Tourism Management, Journal of Service Management, and Journal of Travel Research. She has received several prestigious awards, including the Best Article Awa... More+
Scientific Research
Working-Papers
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Paper Publications
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Guo, S., Deng, N., He, Z. Influential and worthy: A video-centric exploration of travel influencers' value chain logic. Journal of Travel Research, 64, 1355-1375, 2025.
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Zhou, Q., He, Z., Li, X. Quantifying authenticity: Progress and challenges. Journal of Travel Research, 62, 1460-1479, 2025.
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Li, Y., He, Z., Li, Y., Huang, T., Liu, Z. Keep it real: Assessing destination image congruence and its impact on tourist experience evaluations. Tourism Management, 97, 104736, 2025.
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He, Z., Wu, L., Li, X. Mediating service experiences with online photos: the role of consumers' perceptions of the mediated servicescape. Journal of Service Management, 34, 657-695, 2025.
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Wu, L., Fan, A., He, Z., Her, ES. To partner with human or robot? Designing service coproduction processes for willingness to pay more. Journal of Hospitality & Tourism Research, 47, 455-481, 2025.
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He, Z., Huang, H., Choi, H., Bilgihan, A. Building organizational resilience with digital transformation. Journal of Service Management, 34, 147-171 (期刊最佳论文，ESI 1%高被引), 2025.
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He, Z., Liu, S., Ferns, B.H., Countryman, C.C. Pride or empathy? Exploring effective CSR communication strategies on social media. International Journal of Contemporary Hospitality Management, 34, 2989-3007, 2025.
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He, Z., Deng, N., Li, X., Gu, H. How to "read" a destination from images? machine learning and network methods for DMOs' image projection and photo evaluation. Journal of Travel Research, 61, 597-619 (期刊最佳论文), 2025.
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