Zeya He, Ph.D., is a Professor at School of Management, Shandong University. Her research focuses on digital marketing, service innovation marketing, consumer behavior, and quantitative analysis using big data. She has published 15 SSCI papers in internationally renowned journals such as Tourism Management, Journal of Service Management, and Journal of Travel Research. She has received several prestigious awards, including the Best Article Awa... More+
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Zeya He, Ph.D., is a Professor at School of Management, Shandong University. Her research focuses on digital marketing, service innovation marketing, consumer behavior, and quantitative analysis using big data. She has published 15 SSCI papers in internationally renowned journals such as Tourism Management, Journal of Service Management, and Journal of Travel Research. She has received several prestigious awards, including the Best Article Award for the year 2022 from the Journal of Hospitality & Tourism Research, the Charles R. Goeldner Outstanding Paper Award for the year 2023 from the Journal of Travel Research, and the Outstanding Paper Award for the year 2024 from the Journal of Service Management. Two of his papers have been recognized as ESI Top 1% highly cited articles. She serves on the editorial boards of Journal of Travel Research, Journal of Hospitality & Tourism Research, and Journal of Service Management. She is also the Co-Chair for the Travel and Tourism Research Association (TTRA) conferences in 2025 and 2026, and the Secretary-General of the Tourism and Leisure Chapter of the Asia-Pacific Marketing Association (APMA). She also serves as a post-hoc reviewer for many prominent international journals and has a total of 9 funded research projects. She has taught multiple undergraduate and postgraduate courses, possessing extensive experience in both research and teaching.
Education
B.E. in Urban Planning, Wu Yuzhang Honors College, Sichuan University
M.S. in Geography, School of Urban and Environmental Sciences, Peking University
Ph.D. in Business Administration, Fox School of Business, Temple University
Certificates: Certification in Hotel Industry Analytics (CHIA), Certified Hospitality Educator (CHE)
Work Experience
Assistant Professor, Hilton College of Hospitality Leadership, University of Houston
Professor, School of Management, Shandong University
Expertise and Research Interests
Digital marketing, visual marketing
Service innovation
Consumer experience and behavior
Big data methods
Contact Me
Email: zeya.he@sdu.edu.cn